In autumn 2017, Shane Cooper, founder of the American brand DeFeet, bought a
few grams of thread from us. In June 2018 he turned them into the first
socks ever knitted from golden spider silk: designed by fashion designer
Alexander Julian, sold at $5,000 a pair, the first of them presented
on a crystal trophy to the Quick-Step team at the start of the Tour de
France, to go on display at its headquarters in Belgium.
We orchestrated none of it. A client turned a few grams into a collector's
piece, and the press followed — proof, supplied by a third party, that the
value of this material is created in its transformation.
Covered by
Gear Patrol,
Bikerumor,
Cycling Industry News
· DeFeet press release, 6 June 2018